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Research papers

The new rules of the game in Latin Argentina

This paper provides a thorough analysis of the evolution of the Argentine case, taking an in-depth look into the progress of the events that took place in the historic year 2002. It explores this experience with the objective of extracting learning...

Catalogue: Latin America 2003
Author: Guillermo Oliveto
Company: CCR Group
May 4, 2003
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Citation

Oliveto, G. (2003a, May 04). The new rules of the game in Latin Argentina. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-rules-of-the-game-in-latin-argentina


Research papers

Lifestyles in Uruguay

This paper provides the main results of research carried out at the beginning of 2002, based on a 2,000 case survey, concerning lifestyles in Uruguayan society. The main objective is to contribute to the discussion about the usefulness of the...

Catalogue: Latin America 2003
Author: Nicolás Somma
May 4, 2003
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Citation

Somma, N. (2003a, May 04). Lifestyles in Uruguay. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lifestyles-in-uruguay


Research papers

The future of the industry in the region

This paper describes the current situation in terms of industry consolidation in the region, the reasons for buying and the reasons for selling research companies. It also describes one of the most adequate valuation methods and discusses the...

Catalogue: Latin America 2003
Author: Jorge García-González
May 4, 2003
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Citation

García-González, J. (2003a, May 04). The future of the industry in the region . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-the-industry-in-the-region-


Research papers

Giants, wizards and elves

The global marketplace demands understanding of factors affecting brands in their local and global context. The magnitude of the task in an ever-changing boundary-less world and the opportunities to re-establish consumer researchers as strategic...

Catalogue: Latin America 2003
Author: Miguel Angel Ferráez
Company: Procter & Gamble
May 4, 2003
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Citation

Ferráez, M. A. (2003a, May 04). Giants, wizards and elves . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/giants-wizards-and-elves-